If you don't know Taloucci.com, you should.
by Steve Berger
Not only is it an incredibly cool place to buy T-shirts unlike any you'll find anywhere else, it's an amazing example of a business that'd be impossible without the Web. Looking at what makes it work can teach us a lot about what the Web's really good for.
First, the concept. Taloucci business model is a brilliant exercise in simplicity. Basically, it's a community site for designers. Members who have T-shirt designs they'd like to produce submit them to the site. Once in the queue, they're put up for a vote. All the other site members can then cast a ballot and add a comment or two. The shirts with the most votes are produced and sold on the site. Those that don't pull the votes fade into the archives. Design Darwinism. The power of the networked marketplace.
From a business standpoint, it's brilliant. Rather than take a flier on selling shirts people may or may not want, the site owners know what people want before investing a dime in production. Site members, having voted on the designs, are probably more inclined to buy them since they had an actual say in the production. The only risk to the site owners is how many shirts to produce, though they probably have a good idea based on the number of votes a particular design gets.
Another smart feature is visitors must register before they can vote. Unregistered visitors can browse the archives, read comments, and shop for shirts. Actual participation is limited to those who cough up their contact info. A regular e-mail newsletter is sent to the list to keep members up to date on new design submissions, new produced designs, and any specials the site may be running on overstocked items.
Overall, it's a fascinating closed loop of community and commerce where value is exchanged between members, the company hosting the site, and those who buy the merchandise. Members whose designs are produced are "compensated" with social recognition of having the coolest designs, as determined by their peers. Buyers who purchase from the store get unique designs that can't be found anywhere else. In effect, it's a great example of open-source design at work in the marketplace. It's not that different from what goes on with Linux companies, such as Red Hat, that add value to the distribution of "free" software by making it easier to install, providing support, and so on.
What's the purpose of TALOUCCI Compet ?
Taloucci is an ongoing tee shirt design competition. One to two designs are chosen every week from 200+ submissions to be printed and sold from the site with the winning designers receiving $200 in cash!
It was created to give designers and artists an opportunity to unleash a little creativity and display it to the masses. Anyone can visit the site, download our templates and submit a design. Then, the designs are voted on. The project was started by a 21years old fashion designer, Taloucci Amine. The Taloucci community is thriving with over 1,000 users signed up to score designs and an average of 300 more signing up every week!
www.TalocciCompet.com
NOTE: Calling all members! Earn free tee shirts by promoting Taloucci Compet to the uninformed! Earn points by linking to the site, submitting gallery photos and referring sales. With each point earned $1.00 credit is given. Use your built up credit at any time towards tee shirt purchases! As you earn more points and become an active Street Team member, we will send fun stuff to help with the quest such as stickers and postcards! Plus, if you submit a gallery photo that we end up using on our product page, we'll give you 15 points so you can buy a tee shirt for free! Let the games begin!
About Taloucci T-shirts.
Taloucci t-shirt quality
We only use American Apparel t-shirts for our brand. There are a good quality, well cute and manufactured with sweet and flexible cotton but also we choose its due to ethic reasons.
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description content="taloucci.com sells unique button badges (or pins) designed by a wide range of artists."
