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Metrics Fraud

Metrics fraud is a subject which is not discussed but I feel will come into mainstream conversations as Internet Advertising matures. I have been in the Internet marketing industry for five years now and I have seen many numbers come and go. The single ubiquitous truth, however, is that these numbers
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Getting Started In Mystery Shopping (The Right Way)

One of the most common questions I get from people who are looking to get started in mystery shopping is "how do I get started?" If you intend to make mystery shopping a real career rather than just getting "paid to shop" it's important to get started off on the right foot. Mystery shopping can either
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Outstanding article Creating A Personal and Business Vision That Is Uniquely You

What do you see yourself doing a year from now? 3 years? 5 years? When you die, what would you like people to say about you? The answers to those questions, and a few more, can assist you as you prepare the "first edition", of your vision. Why the first edition you say? Well, if you are an evolving
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Why Is Personal Coaching So Popular?

Personal coaching might be most easily described as customized self help books and tapes, brought to life. Coaching is the equivalent of attending a motivational seminar where the speaker only talks about you and how to make the most of your gifts and talents. Coaching creates an environment where you
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