Obviously, I mean THIS Millennium now, but what follows is an article I first had published in a magazine in July 1996. So, why am I writing this introduction and re-publishing now? May 2000: The other day, I was reading an article on MAY PLANETARY ALIGNMENT By Dorene A. Carrel mailto:bf220@scn.org

Metrics fraud is a subject which is not discussed but I feel will come into mainstream conversations as Internet Advertising matures. I have been in the Internet marketing industry for five years now and I have seen many numbers come and go. The single ubiquitous truth, however, is that these numbers

One of the most common questions I get from people who are looking to get started in mystery shopping is "how do I get started?" If you intend to make mystery shopping a real career rather than just getting "paid to shop" it's important to get started off on the right foot. Mystery shopping can either

What do you see yourself doing a year from now? 3 years? 5 years? When you die, what would you like people to say about you? The answers to those questions, and a few more, can assist you as you prepare the "first edition", of your vision. Why the first edition you say? Well, if you are an evolving

Personal coaching might be most easily described as customized self help books and tapes, brought to life. Coaching is the equivalent of attending a motivational seminar where the speaker only talks about you and how to make the most of your gifts and talents. Coaching creates an environment where you