Vital! Do you think that headlines are only used by advertisers trying to sell something? Well, forget the myth that people are only interested in information and if you have great information then they will read you. They won't if you don't give them a reason to. Which is where headlines

What IS assertive communication? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Assertive communication is the ability to express positive and negative ideas and feelings in an open, honest and direct way. It recognises our rights whilst still respecting the rights of others. It allows us to take responsibility

While there are many opinions about what constitutes good headlines, copy and design, most professionals agree that these individual elements of the ad must work together. In combination, they must grab attention, convey a persuasive message and portray a consistent identity. An ad that's too

You probably know this already, but there are generally held to be four main personality types, which I call: Extrovert, Amiable, Analytical and Pragmatic . Let's take a moment to consider each of them in the workplace. Extrovert: someone who probably has a messy desk; who leaves projects 75%

There are many different ways of delivering your business communication: direct mail; in-person sales calls; telephone; the annual report; above and below the line advertising; packaging; posters, and company stationery to name just a few. Each involves a financial cost for both production