While there are many opinions about what constitutes good headlines, copy and design, most professionals agree that these individual elements of the ad must work together. In combination, they must grab attention, convey a persuasive message and portray a consistent identity. An ad that's too

Vital! Do you think that headlines are only used by advertisers trying to sell something? Well, forget the myth that people are only interested in information and if you have great information then they will read you. They won't if you don't give them a reason to. Which is where headlines

Technology is wonderful -- it allows us to communicate with others in all sorts of different ways. However, sometimes the way we or others choose is not the most appropriate for the recipient or the message. We are all incredibly busy, after all. So here's my quick'n'dirty philosophy for how

Writing an effective email that gets the result you were looking for is not as simple as just opening up your email software and hitting the keyboard with your fingers. Writing an email that gets results is an art form - get it right and it is read effortlessly by the reader. Get it wrong and

There are six crunching barriers to business communication: 1. Poor structure to the communication 2. A weak delivery 3. The use of the wrong medium to deliver the communication 4. A mixed message 5. The message is delivered to the wrong audience 6. A distracting environment Let's consider