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Poster Distribution Questions Answered
by Lynne Saarte
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guide to answering poster deployment questions you may have
Where are the best places to distribute my posters?
This may be a simple question to answer, but actually there is a trick to choosing the best places for your printed posters. The most obvious places of course are the places where a lot of people gather. This means distributing your color posters in public places like lobbies, train stations, bus terminals, high traffic roads and walkways, food places and entertainment places. However, beyond those locations you must be picky. If you have a target audience in mind, such as professionals for example, then you may want to place your posters on the restaurants and bars that they hang out in. If you are targeting college kids, then you may want to place your posters at their usual food places, dorm lobbies, school hallways and libraries. So basically the best way is to distribute your posters in high traffic places where a lot of your target audiences reside in.
What is the best timing of distributing posters?
The best way to distribute your posters is all at once. To get the maximum effect in a community, village or city, you must time all your posters to appear suddenly at the same time. Of course you may get by in posting a few of them on a location everyday, but to get the maximum effect, it will be perfect if you post them all at once in a wide area. This way everyone will notice the difference in just one day and really realize that your new posters are up.
How big should my posters be for effective distribution?
The common rule for poster impact is bigger is better. But in fact, for distribution the rule is actually medium sized and cheap is better. This is because you can print a lot more medium sized posters than large posters. Large poster printing might get the best impact, but smaller posters can get the most coverage. If your concern is the most efficient distribution of your posters in a fixed location, it is better to print a lot of smaller posters to cover every location possible. Since everyone will see your posters everywhere, size really will not matter.
How frequently should I post posters?
This all depends on your subject for your posters and your goal, but alternating posters every month or so is good if you are in for a very long poster campaign. This keeps the designs interesting and new to people, while maintaining your edge in design, and updated content.
Is poster distribution expensive?
Distribution can be expensive or inexpensive depending on how much you are willing to sacrifice. If you are advertising your posters in a small area, you can probably make do with your own efforts in posting. If however you need to distribute your posters in a very big area, hiring people to help you out is a must, though at extra cost. So it really is about what you are willing to sacrifice, your money or your time.
Hopefully that answers most of your important questions in poster distribution.
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Article Source: www.homehighlight.org
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