We all hear the stories about how E-Commerce is the wave of the future, and what we must do to compete. Yes, the smallest "Mom and Pop" business can compete against the "Big Guys" and make a respectable buck or two. As I'm sure you have, I get email everyday about how important it is to be able to

Most of us think of hype as exaggerated or extravagant claims, made especially in advertising or promotional material. Sometimes it is deceptive and deliberately misleading. While we have become a bit immune to this through constant exposure, it always seems that someone comes up with a fresh approach