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Your Internet Marketing System: The Key To Succeed Online
by Romy Rivera
The biggest challenge that I had to overcome when I started my home based internet business was my lack of knowledge about online advertising.
After working for 13 years as a human resources manager my understanding of offline or online marketing was pretty basic.
I always laugh whenever I remember that the first professional marketing experience I had for my own business was in a friend's house while hosting a makeup session for my Mary Kay business.
I like to clarify that I have a lot of respect for Mary Kay and her direct sales approach through home parties; however I felt them too traditional.
So, when I got sick and tired of holding parties, handing out cards, posting flyers everywhere and pitching my business opportunity to anyone I could think of with no results, I decided to try the internet. I had heard before of people doing well marketing with Google with something known as Pay Per Click.
I had no previous knowledge, all I knew was that there were people making money from home through internet, that I like smart and automatic systems and that there should be a way for me to do the same. What I didn't know is that the internet charges a "tax" when it comes to online marketing.
You will not want to get in without knowing exactly what you are doing, like I did, because that could cause you to loose a lot of money, like I did.
*I spent over $12,000 in Google just to have my campaigns "slapped" more than once.
*I created tons of ads with 0 responses
*And in the end, I was paying $30 per lead instead of $2 to $3, as the pros do.
It was one my most frustrating experiences and I didn't quit just because I was more stubborn than Google itself.
The beautiful thing was that I was able to find a SIMPLE solution for me and my team.
This solution was the smartest thing I have done since I started to run my own internet business: I plugged into an already designed marketing system.
This is the reason I consider this step the key element to succeed online.
Two things you do not want to do when considering the marketing aspect of your business:
1. You don't want to chase people with a big sign saying "please Join My Business I desperately need you" That is exactly what your face says whenever you're hosting parties, handing out cards without people asking for them or pitching on your friends and their friends, or cold calling leads.
2. Do not go by yourself to market to the internet, without the adecute training.
For something as important as the marketing of your home business you do not want to be seen as amateur and unprofessional, if you want to self-employ quickly through internet you need to build solid basis.
An intelligent decision from your part would be to find a team of people who are currently doing internet marketing successfully on a daily basis and therefore have solid knowledge about how the professionals market through internet.
If you want to use online advertising and avoid the internet marketing "tax", then you don't want to partner with someone who likes to do home meetings, hand out cards, post flyers or buy low-quality and uninterested leads.
You need a team that specializes in what is known as the "work smart" approach. While less experienced home business owners are making lists of their friends and family members to pitch,
…Leaders Under a "Work Smart Approach" Use The Most Advanced Marketing Methods To Attract The Right People To Them, and The Best Part is That They Basically Do It on Autopilot.
Unfortunately this skill cannot be acquired overnight and does require the right kind of training.
For example…
Let's say that you contacted me today in order to start up in my main business.
While I'm sure you are a smart and successful leader - you might not have the whole internet marketing knowledge just yet.
How can I possibly teach you all the in's and out's of internet marketing and lead generation in a short period of time? I've paid for my training well over $10,000, without considering the $12K I spent on Google, plus a full year of my precious time.
Believe me I would not want you go through all the things I had to go through.
That's not really practical for you or us because we (you and I) want you producing results quickly.
Now let's consider the other side, what are you supposed to do when you have a new business partner joining your team?
Do you have the knowledge and skills necessary to help them hit the ground running? Can you teach them online marketing quickly?
Probably NOT.
What is the solution then?
Cut down your learning curve by plugging into someone else's system that will provide you with simple, step-by-step instructions that will have you generating your own leads faster than you can imagine.
These types of companies have already put together the most comprehensive training platforms to show you how to generate your own leads, while you build your own home business.
Usually they will train you on:
Paid and free internet marketing strategies like Pay Per Click, Ezines, Banners, Post Cards, Article Marketing, Social Networking and so on.
All in the same platform!
You'll most likely have access to a forum and Mastermind Group where members from all over the world get together to master mind and help each other succeed, Learning from other's experiences and listening about success stories is one of the fastest ways to make it BIG.
And that's the type of team and environment you're going to have to find if you want to avoid the internet marketing "tax".
The alternative is to make that list of your 100 closest friends and family members.
If that's something that you'd settle for, I'd suggest that you forget about your self-employed plan through internet and keep your offline efforts.
I know it is harsh, but you would not be able to become a doctor without going to medice school. Likewise, you will not make it as an internet entrepreneur without going through an extensive internet marketing training.
The most important training you need for your Internet new business is to learn exactly how to generate your own leads for little or no cost. And while you're learning or if you don't have the time or the inclination to learn, you can look for turnkey lead generation solutions to tap into.
It is not very difficult, nowadays, to find general internet marketing systems that easily adapt to your marketing needs. Hence whether you have already a business or you have never had one, these systems can give you all the ins and outs of internet marketing in a relatively short time.
All these things are possible now, and it's just a matter of knowing where to look.
I find it amazing that regular people, like me, with very little knowledge and experience in internet marketing can become savvy marketers in a matter of months thanks to these great internet marketing systems.
You can do the same.
The important thing for you is to realize that regardless of the system you choose, you do need to pick one if you want to have a flourishing business in the internet.
