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Article Title: 7 Marketing Methods for Real Estate Coaches
Author Name: Joanne Victoria
Contact E-mail Address: mailto:joanne@joannevictoria.com
Word Count: 723
Category: Business Development
Copyright Date: Updated 2005-All Rights Reserved
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Thank you for publishing this article in its entirety
including the resource box. Please notify me of publication
by sending either a website link or a copy of your ezine
upon publication to: mailto:joanne@joannevictoria.com .
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7 Marketing Methods for Real Estate Coaches
You shower, shampoo, dress your best, check to see if you
have plenty of business cards, drive about an hour, introduce
yourself by saying "Hi, I'm Mary and I'm a coach" and the
other person says, "Hi, I'm Jack and I'm a coach, too!".
You meet more coaches than you knew existed. How do
you get business when you are surrounded by what may
be perceived as your competition?
Here's a great strategy to create fantastic outcomes.
Time is precious and you can't get it back, so it needs to
be used wisely. For those of you who have limited time
or don't have much of a desire to network, but you
know you have to, try Target Networking® for Real Estate
coaches. As you target your work market for clients, you
can target or focus your networking market using the same
skills.
As an example, what if your target industry is real estate?
Your target markets could include the bank, mortgage,
real estate and insurance companies. Your target audience
then becomes banking executives and mortgage brokers,
real estate brokers and real estate and insurance sales people.
What do next? Follow these 7 methods to Target Networking®
success for your Real Estate Coaching career.
1. Research these audiences in your area, determine their
association meeting places, and invite yourself as a guest.
Remember, the smaller the niche, the bigger the reward.
If you go deep within your industry, you become the expert
in your field and the possibilities are endless.
2. If part of your marketing plan is speaking
presentations, you could also get yourself a free booking
at any of these organizations with your target audiences.
Yes, I said free.
If you are willing to spend your time milling about an
obscure cocktail party venue with unknown quantities,
you could easily put together a 30-minute presentation
in front of your entire market. You will create new
relationships, save time and make more money.
3. Here's the drill. Grab your yellow pad and let's get
going!
A. Use one page at a time and place the sample industry, Real
Estate, in the center.
B. Without conscious thought, jot down anything that comes
to mind in relationship to Coaching in the Real Estate
industry. You can help these people in many ways.
C. Your final document, or at least one of them, should look
like a sunburst, with your industry, the sun, and your market, the rays.
D. You could extend this piece even further by adding another
dimension, your audience. The sun is the industry, with
lines as the sun's rays representing your market and lines
off these representing your audiences.
4. Check your local business newspapers for anything close
to what you have chosen. Refer to the yellow pages if you're
not familiar with these publications or associations.
5. When you get a copy of these business newspapers, check
their calendars for meetings in your industry or market.
6. Visit your local Chambers of Commerce, check the
membership list and get brochures of businesses in your
target industry, target market and target audience.
7. Go to the reference section of your business library and
review the Major State, Regional and National Trade and
Professional Associations of the United States.
The Association books have subjects by index, so if you
did this today and went to "Real Estate, National", you
would discover a minimum of 60 associations! This does
not even include State & Regional.
So, pick up that phone, start dialing and enjoy Target
Networking® for Real Estate Coaches. With this exercise,
you will have a major part of your year's marketing and
networking successfully managed.
You will be the only Real Estate Coach in the room, get the clients that are truly in your target market and make that drive and all your efforts worthwhile.
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Joanne Victoria, 20-year Vision and Business Coach helps
empower entrepreneurs to build successful lives and
businesses in a conscious manner. Author of 2 Books
including:Lighting Your Path! How To Create the LifeYou
Want and Vision With a Capital V: Create the Business of
Your Dreams, Joanne offers free help through her 2 monthly
ezines, Lighting Your Path! - Discover Your Inner Truth
at: mailto:JoanneVictoria-subscribe@topica.com and
Create the Business of your Dreams
at: mailto:CreateYourBusiness-subscribe@topica.com
Tel: 415-491-1344
mailto:Joanne@JoanneVictoria.com
http://www.JoanneVictoria.com
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