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Grower Direct Flowers?

by Tenley McDonald

What at first appears to be a bargain may not be a bargain after all.

Imagine the giggle when your youngest child walks up with their favorite flower stuffed in an envelope. "Can we mail this to Grandma?"

What at first appears to be a bargain may not be a bargain after all. Many online companies are marketing flowers that are "drop shipped" to your recipient. These flower deliveries have become known collectively as "Grower Direct." Low prices have encouraged consumers to sample this new method of sending flowers across the country. Although, many recipients are finding out what gardeners have known for years.

When a flower is cut, water is essential for long lasting beauty. A fresh cut flower out of water is a flower dying. Gardeners have also developed techniques to further prolong the life of your flower arrangement. This step-by-step process has been adapted over the years to ensure your flowers last longer than just a couple of days. As growers began to focus on volume, florists evolved for care and handling of your flowers (i.e. processing and design.) "Grower Direct" flowers lack two important factors that improve the lifespan of your flower arrangement. The flowers are sent inside a box, often deprived of water for a period of up to 24 hours. They also bypass your local florist, whose skilled processing techniques ensure that your flowers will last longer.

Don't second guess whether or not your flowers will arrive limp or smashed. Presentation is the key when expressing your sentiments with flowers. Asking your recipient to arrange their own flowers from a box may not be the impression you are looking to make. Especially for a special occasion and/or gift.

For a beautifully designed floral arrangement, order your flowers from a real local florist. You will be so glad you did!

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