Identifying the best pop-up blockers is not that easy given the ever-changing strategies of advertisers. Experts are now sure of one thing - that it is virtually impossible to make a program that will completely eliminate pop-ups. Even if they are able to eliminate pop-ups, there is always the fear that in the process several important pop-ups may get blocked. Hundreds of software companies have tried and failed to create software that will eliminate all intrusive pop-ups, without blocking the "good" ones. However, companies are still working hard to achieve the seemingly unachievable.
There is an array of ad-blocking software packages available and it sometimes seems as if one is trying to outsmart another. While some rate the free Google software as the best, others prefer to purchase software for this purpose. Since different Web sites rank different software as "the best pop-up blocker", it is virtually impossible to identify the best amongst these. However, the free programs offered by Google, Yahoo, and MSN are most frequently referenced as the top three free pop-up blockers. Internet giants like Google, Yahoo and MSN are able to handle the near-constant updating required to keep pop-up blocking software up-to-date.
Before buying or downloading free pop-up blocking software it is important to research the design, configurations, and installation requirements, making sure they are compatible with the user and computer it will be installed on. It is recommended that users study what's available before deciding which software to use. Experts recommend the software should be very configurable and visible in its operation so that users come to know when the software modifies a Web site. A good and easy way to judge pop-up blocking software is to observe their popularity.