Home >
Humanities And Science >
Communication
telemarketing
by acrospire systems
Telemarketing is also known as sales marketing some parts of the world requires the use of some excellent tactics by sales agents in order to motivate prospective and existing customers to buy a product or service. Telesales makes it possible for transaction to be done directly by phone or through a face to face interaction with prospective customers.
TIPS FOR IDENTIFICATION OF TELESALES CUSTOMERS
Successful telemarketing first requires the identification of prospective customers to whom outbound calls should be placed .Potential customers needs can also be known through past purchase records by means of the product survey. Telephone directories may also be a good reference material. Though it may be difficult, sometimes, the customer database of other companies or firms can also be obtained.
TATICS FOR TELE MARKETING
Telesales personnel should always be professional in their dealing with customers. They should know how to turn every call into an opportunity for adding on a customer. Know when to call prospects (not too early or too late in the day) and politely ask prospects if they can spend a few minutes with them talking about a product or service.
Telephone calls must be used as much possible to reinforce advertisements, promotions, campaigns and all other marketing strategies designed to win and retain customers.
Businesses should endeavor to design telemarketing scripts for continuous practice by sales agents. The scripts should be constantly improved upon and practiced to ensure that when agents make calls to prospective customers they know exactly what to say and how to say what they have to say.
Telemarketers should know everything about the product or service they offer, so that the customer's questions can be well answered. Questions from prospective consumers should be an opportunity to say more about a product to the consumer, but question should be answered with precision.
There should be message precision when dealing with customers on phone, by a good enthusiastic voice on a well-placed telephone, telesales agents should always use precise descriptive words when talking to prospects. Effective Illustrations and examples should be used to enable the prospect have a good mental picture of the product or service. Talk about the benefits of the product or service to the prospect. Agents should be good listeners. Listening to questions, contributions or suggestions from the prospect helps in providing additional information or for restrategising.
Telemarketing Tips
The first few seconds are crucial
First we should get their attention and interest as quickly as possible: letting the phone call drag is wasting their time and especially yours.
Keep it Simple
You are more likely to succeed in your goal if the customer fully understands what you are offering or require. Consequently, keep your reason for calling clear and make sure that you can get to the point quickly (and effectively!).
Use Notes
Stick notes to your desk, phone or wall to help 'jog' your memory for persuasive words, phrases, discussion areas, etc. There is nothing worse than pausing to collect your thoughts and comments when trying to sell over the phone: be ready to reply to anything.
Give the Customer a Friend they can Trust:
Should be friendly and assure them , praise them anything to develop a sense of trust, because trust goes a long way.