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Booklet printing is so different from all the other marketing collaterals because it contains a lot of information in a very small package. What makes print booklets especially attractive is that people actually read them and keep the print booklets for reference. They are handy, useful, and do not cost that much for the marketer.
So if you are thinking of having booklet printing as part of your marketing arsenal, here are a few tricks to make your project worthwhile:
People read.
In any design project, it always follows that function is ahead of form. This means that your design should work in the context of your content. This is especially true if you are working on booklet printing because it contains textual content - lots of it.
People do read. And if they cannot make heads or tails of what you have written in your content, your marketing collateral is nothing even with the most awe inspiring design. Typography should then be considered a design element, and as such, your design person should strive for readability at its maximum.
Too much is too much.
There is such a thing as too much content. Although print booklets should strive to provide optimum amount of information, too much of it can also overwhelm your readers.
If you think your print booklet's pages seem to have too much information, then you thought right. Consider only those that are necessary and get rid of anything that can clutter your overall appearance. Always remember that less is more. It is becoming a cliché, but the fact remains that simplicity always gets more attention.
Work with the grid.
Grids are made not on a whim; but they do have a purpose. The key to any good design is to work and stick with the grids you have in your booklet printing. The grids provide the balance and consistency in any design. For a standard set, start with a 3-column setup.
The font has a voice.
And it sets the tone of your overall design. Your choice of typography says a lot of what kind of voice you would want your print collateral to have. The fonts you use the most provides the means to communicate your message. So choose your fonts wisely. Do not pick the first one you see; and do not settle for something that you think is nice but do not do justice to your message. It takes a while to get the right typography. But when you do, you are most likely to achieve the goal you have set out for your marketing campaign.
Demand for quality photos.
As important as your content are the graphics you include in your booklet print. More than words, your photos and images provide emphasis to your message. It is just appropriate to demand for high quality stuff then. A good picture can lend a helping hand to increase the impact of your content. A bad one can ruin everything.
Just remember that there are no hard and fast rules when designing is concerned. For the most important tip - always have fun when creating your print booklets. The more fun you have, the more likely that your collateral would reflect a positive image to your target clients.