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Sell Your Specialized Knowledge
by Jonathan R Taylor
People will pay you for your knowledge! Most people discount this because they don't value what they know. "Everyone Knows What I Know," they think.
But the fact is they don't. If you have specialized knowledge in something, don't keep it to yourself. Write about it. "How to" books and e-books are the biggest sellers online these days.
Is there something that you know particularly well that you could write about? Sure there is. Everybody has some kind of knowledge, experience or gift that they could share with others. For example, one former real estate agent wrote a popular e-book called "Selling Your Home Alone". You can take a look at his web page here at www.fsbohelp.com. He sells this informative book for $39! Notice I mentioned that his book is actually an e-book. This means, he didn't have expenses like printing or publishing. People can simply download it from his site once they pay.
I've downloaded and read plenty of e-books. Some good, some not so good. I like them because it allows you to access needed information right away. You don't have to wait 3-5 days to get a book from Amazon.
The secret to successfully selling your e-book is to give valuable information that most people don't know. People won't pay for common knowledge, but they will pay for a solution to their problem - a solution that's unique and specific.
For example, I recently read about one girl who wrote an e-book based on how she taught herself to play the guitar in two days. The e-book was so popular that someone paid her $10,000 for the rights to sell it.
I wrote my own e-book a couple of years ago and continue to give it away as a gift for anyone signing up for my weekly newsletter.
Before you start writing you need to make sure there's a hungry market out there. Start looking first for what consumers are searching for online. You can research key words people are searching for by going to this site: www.digitalpoint.com/tools/suggestion/
If you're interested in supplementing your income by writing e-books, check out www.7dayebook.com. Authors Joe Vitale and Jim Edwards give you the secrets to writing a successful e-book in just 7 days.
Jonathan R Taylor is the author of The Coach's Career Tips and Resources. He helps his clients Love Their Work! You can subscribe at www.careercalling.com/subscribe.htm.
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