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With this Economy, Is it Costing You a Fortune To Advertise?

by Dan Johnson

Questioning how homebased business owners are marketing their programs in todays economy.

With the economy the way that it is, how are you doing with your advertising?
Do you have a budget set aside just for |running your homebased business? I would guess, most don't. I haven't in the past
but, |I'm doing that now.

It seems just around every corner, someone
is trying to sell you the use of |their mailing list, or they have a deal on
purchasing leads. The question is, "Is it really a good deal?" If the
list is |unresponsive, even though you were told it's a targeted list, not such a great deal is it? Yet, it's
money that was |spent out of the budgetthat you have set aside to work
with. Money that's gone forever you |could say. Those sites know their list
have been over sold and over used but they continue to
market them anyway.

One money saving idea that I've read over and over and I'm now
using in my business, is to start with Free |advertising. Pick your
niche and concentrateon it. Whether it's forum
posting, social networking, blogging, or uploading
videos on youtube. Pick oneand stay with it until you've mastered
the entire process to the point that prospects
and others start to see you as an expert.

If you completely give all your attention on learning one technique and mastering it well, would it be to move on to adding a second technique?
You are now |an authority on one way that works, then writing a blog, a press
release or |submitting an article would be a natural for you.

I will say it takes a lot of self discipline to keep |yourself from working a
little on the blog, then off to post ads, to Myspace

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